Thursday, June 16, 2011

SHOW SOME "SUMMER" LOVE FOR STEREOS - IN SPIRIT OF BAND AND TECHNOLOGY



(The) Stereos are Pat K (vocals), Daniel (bass), Miles (guitar), Robby (guitar), and Aaron (drums). They became "the" band on disBAND and brought their singles to radio play i.e. "Summer Girl," "Butterflies," "Bye, Bye Baby." This Sunday, Stereos will honour their nomination for "Cinematography of the Year" ("Uncontrollable") at the 2011 MuchMusic Video Awards. Here, they answer some basic (and personal!) questions. Check it out.

V.B. You changed the name of your band twice. What made you decide on the name "Stereos?"
S. "Stereos" was just simple and catchy enough that we thought it was a perfect fit. We always wanted something that could take on many different meanings and wasn't hard to remember.

V.B. So, you all got started on disBAND? How was it like competing on a reality TV show? Any unusually dramatic tensions between bands? Or gossip you'd like to clear up?

S. disBAND is what helped us gain recognition, but it happened for us years into pursuing music. We already worked together so much to get us to that point. The only rumour that always comes up is what Gene Simmons' involvement with our band is - because he appeared on our episode - but the answer is a "simple handshake," and that was it.

V.B. Your first single was "Summer Girl." Speaking of which - and in light of the fact that summer has just begun - do/did you have any memorable summer flings or romances?

S. I have many.


V.B. Speaking of songs, you guys have more than a couple of songs about love/women i.e. "Butterflies" and "She Only Likes Me When She's Drunk." Do these songs draw on personal experiences for you?

S. They totally do, unfortunately. But it's always good to be able to draw on personal experience, so the song is more meaningful.

V.B. What would you say were your most vital or fascinating relationships, and why? What have you learned from these relationships?

S. I'd never mention specific romantic relationships, but the most vital relationships have been with my family and closest friends.

V.B. What do you look for in a woman, physically and personality wise? Do you have a set archetype or celebrity whom you are infatuated with?

S. Well, ideally, I'd describe my physical preference as "hot." But, more importantly, she has to have a sense of humour, because I'm completely hilarious, and it's really annoying to chill with a girl who doesn't agree. I am currently in love with Kimberly Perry, lead singer of The Band Perry. I saw them live the other night, and I could tell we would get along so well. Call me, Kim...


V.B. You've been nominated for an MMVA "Cinematography of the Year" for "Uncontrollable." Describe to us the concept of the video. Why do you believe the video should win?

S. The concept of the video revolves around the band getting ready to go for a pickup to play a club performance in Havana, Cuba, except for me, because I found a very hospitable local girl to show me
around the city instead. I loved that city, and it's my favourite video we've done yet; I'd love to see it win.

V.B. You guys implement a very distinct sound that allows your fans to instantly recognize your music. Would you ever make any drastic changes? Who would you love to collaborate with that your fans may be surprised to know?

S. All I know for sure is that I will always make music. As to what it sounds like, I have no idea. I would love to collaborate with Brad Paisley.

V.B. Any last words? Advice or goals for the future?

S. Thank you for the interview! And thanks to anyone who read it. My only goal for the future is to keep making music.

Wednesday, June 15, 2011

THEY'RE THE "KIDS IN AMERICA" (+CANADA): A PLAYFUL Q&A WITH THESE KIDS WEAR CROWNS


These Kids Wear Crowns are nominated for two awards at the MMVAs: "People's Pick: Ur Fave Video" and "Best Video Effects" - all that for their single "Jumpstart," and a bag of chips. Check out our quick Q&A.

V.B. How did you guys meet?

T.K.W.C. We all went to high school together. After high school, we were all in different bands. Our first show was on MuchMusic's Disband. We toured with Gypsy's band in October 2009; eventually, Gypsy's band fell apart. Josh met Jason, the drummer messaged us on Facebook, and it all just fell into place...

V.B. Where did you all grow up? 

T.K.W.C. I (Alex) am from Chilliwack, British Columbia; that's where we actually all live. Josh is from Surrey, England; he was born in Alberta and grew up in Vancouver. Ethnicity wise, our families combined originated from the UK, Netherlands, Portugal, Scotland, and Ireland.

V.B. You just filmed the cover for Whitney Houston's "I Wanna Dance With Somebody." Why did you choose to readapt that song?

T.K.W.C. We like to do covers outside of our genre, so we can make it all our own. We can't do anything as good as the original, if it's too similar to our's. When we went to EMI to ask permission to use the song and they said "yes," we saw an opportunity. We loved the music video; it drew us to the song even more. The music video was set in the 80s (1987, to be exact), so we used dancing and a prop as Whitney Houston. We go back in time; it's definitely a voyage through time and space. Hopefully, it'll make the final cut.

V.B. Who are your influences?

T.K.W.C. We love all different types of music - R&B, metal, pop, hip hop. Katy Perry (on her last album) and Foo Fighters (on their new album) are big influences for us. (We like) Beyonce's "Single Ladies" and Jay Z/Alicia Key's "Empire State of Mind."

V.B. What's the Neon Army Love? Does it have to do with performing in Singapore and Australia? 

T.K.W.C. It's an exclusive name for our fans. We love to help out charities in different areas of the world.

V.B. What's it like making an album?

T.K.W.C. We made some demos and went down to Dallas to do another EP. We did some in LA and up here in Vancouver. It's really fun.

V.B. There are 6 guys in your band. If you could choose one word or phrase i.e. "Most likely to..." (in your high school yearbook) to describe each member, what would it be?

T.K.W.C. Matt: party. Gypsy: a gypsy, because he'll eat anything. Josh: cool, laid back. Joey: European, stylish, handsome. Allan: timekeeper. Me (Alex): running back, football.

V.B. What are you guys doing now?

T.K.W.C. We're touring BC right now. However, we will be at the MMVAs (this Sunday)!   

Tuesday, June 14, 2011

THE "STEREO LOVE(S)" MIA MARTINA: CP RECORD'S NEWEST POP PRINCESS


Edward Maya released an European freestyle single appropriately titled “Stereo Love.” But, little did he know a Canadian voice would soon be inserted into the remix, a voice from a young woman who sounds and looks like an angel: Mia Martina. With a hum as pure and unedited as a computerized dance recording can utilize, Mia serenades us with the lyrics "hmm, when you're gunna stop breaking my heart," with such distinct vulnerability that is now instantly recognized, downloaded, and shared by fans across the globe. But as gifted as the brunette bombshell is beautiful, Mia can thank timing as apart of her journey through success. Born and raised in St. Ignace - a small New Brunswick village of roughly 500 - this exotic beauty traveled to Ottawa for university, which is also where she came across an ad for an internship with her now home label CP Records (Belly, Massari, etc.). A year later, she finally gained the confidence to showcase her vocal abilities to CP CEO Tony Sal. Of course, with Mia's striking resemblance to hottest actress Megan Fox - piercing light eyes, stunning dark locks, warm olive epidermis, and all - how could CP Records say "no"? Before she knew it, Martina was done delivering CDs to radio stations and office admin work, and starting to sing backup in the studio for Danny Fernandes and Belly. Dance music’s most prestigious label, Ultra, was planning to remix a European hit by Edward Maya called “Stereo Love.” The song slaughtered the Top Ten on the Canadian pop charts, climbed up the US dance charts, and received noms for a dance Juno as well as an MMVA for “Most Watched Video of the Year." In preparation for the MMVAs and her second single“Latin Moon,” Mia takes a few minutes to answer my email questions.


V.B. How does it feel having your single "Stereo Love" on the globe's largest dance label Ultra Records (alongside deadmau5, Benny Benassi, and Tiesto)?

M.M. It's honestly such an amazing opportunity for me. I thank my blessings everyday for everyone who believed in me, for making this happen.

V.B. Do you feel like you're inclined to perform dance/house music? Are you open to other genres of music as well?

M.M. I love dance music, and at the moment, that is my main focus. But, I am also a big fan of Pop and R&B.

V.B. Michael Jackson and Whitney Houston are timeless icons. You performed their songs at the tender age of 3 years old. What would you say were - or are - your favourite moments in Whitney's and Michael's careers? Was there anything about them you exhibited, even as a young child?

M.M. Yes, of course - like their passion for their music, and how they were able to sound so amazing live. (I also love the fact that) they were so dedicated to their fans and still remained very humble.

V.B. How did you get in touch with CP Records? At what moment did they discover your talent?

M.M. I got signed to CP 4 years ago. I started working as an intern, and from then, I gave Tony Sal my demo. He thought I sounded great and put me on Danny Fernandes' first album for a song called "Nonchalant." From then on, I started recording. He thought I had what it take to make it in the industry, so he signed me, and then came Stereo Love. I thank him everyday for believing in me.


V.B. How was it meeting - and performing with - Danny Fernandes and Belly?

M.M. It was amazing!!! When I went on tour with Danny, I got to experience large stadiums and crazy fans (laughs). It gave me really good experience as a performer. Belly was a great coach in the studio; he taught me so many things that helped me to where I am today.

V.B. How was it like shooting the video for "Chasing the Rush" with Marc Andre Debruyne in the Las Vegas desert? Any concepts of the music you can explain to us?

M.M. It was HOT (laughs) but such a great experience. The video is in the desert with really beautiful cinematography and a nice story line, so please stay tuned for it.

V.B. What are you hoping to accomplish in the future? What advice can you give to aspiring performers based on your enormous experience and dedication to music throughout the years?

M.M. I hope to continue making great music and keep touring all around the world for my fans. The best advice I have is that when you have a dream, never give up no matter what anyone tells you. You have to keep trying and always stay positive.

Friday, June 10, 2011

NEVER(EST) SAY NEVER: NEVEREST MESSAGES ABOUT WORKING WITH THE KING OF ALL BOY BANDS


“We all have our own Mount Everest,” says frontman Spyros ‘Spee’ Chalkiotis, “and we’re never going to rest until we accomplish the things we want to as a band.” And for Neverest (who includes band members Spee Chalkiotis, Mike Klose, Paul Loduca, and Brendan Colameco), their Mount (N)everest is (you guessed it!) Neverest. Back in 2007, Klose and Spee accepted two of the members and started business with producer Mike ‘MK’ Kiofos of Vic Park Productions (Keshia Chanté, Aleesia, Snow, Massari, and Dan Talevski). As their musical careers established potential, Neverest also caught the attention of Vic Park’s managers, 3 Street Management, leading them into the hands of industry powerhouses CJ Huyer (3Deep) and Howie Dorough (Backstreet Boys). Sooner than later, in October 2010, Neverest's debut hit "About Us" - co-produced in Toronto by globally acclaimed producer/songwriter Anthony M. Jones (Ashanti, Mary J. Blige, R. Kelly) - was blasted on radio stations across Canada. Now, they're celebrating the release of their second single "Everything" on stage with NKOTBSB (New Kids On The Block and Backstreet Boys) and hopefully their MMVA nomination for "Cinematography of the Year." Check out Brendan's answers to my email questions!

V.B. Spyros says that "we all have our own Mount Everest." Is that why you called your band Neverest? Other than the band, what would you consider your own Mount Everest?

B.C. We take our own craft very seriously, so taking our drumming, guitar chops, vocal abilities to the top is a goal for all of us.

V.B. "About Us" was co-produced by Anthony M. Jones, a globally renowned producer/songwriter who has worked respectively with Ashanti, Mary J. Blige, and R.Kelly. How was it like collaborating with him?

B.C. Anthony is a legend. He is so well respected, and everything he’s ever done for us turned out to be incredible. In such a short time, we gained such respect for him from seeing how great his ideas are and how he understood what sound we were going for right away.


V.B. Do you guys write your own songs as well? What would you say is your most interesting, memorable, or important song, and why?

B.C. We collaborate on all of our songs. It could start with an idea Spee, Brendan, Mike, or Paul has, and our production team will help us mold the songs - or the other way around. It’s always good to have another set of ears helping make our songs monsters! "Blame Me" and "Hello/Goodbye" are our favourites to play live, because they have a lot of energy to us.

V.B. Being educated to perform and learn instrument use in university or professional training, would you say the programs are really worth the money? Do you think you can tell the difference in mainstream artists who haven't acquired that same knowledge or training?

B.C. An education in music is always good to have under your belt. It definitely applies to what we’re doing, and is a big help with songwriting. On the other hand, Brendan and Paul took the approach of playing live and on recordings as much as possible. Just gaining experience could also help. (Experience and playing) can both bring you to the music world, even though they also both have their pros and cons.


V.B. I would describe your sound as a delicate recipe of R&B, soft rock, and pop. How about you?

B.C. We agree with that! The band molded from a more hard rock background, so we still try to bring the rock aspect into pop.

V.B. Inspired by 90s musicians like Michael Jackson and BSB, what's your take on 90s music? Was the music better or worse than it is now? What's your fave 90s song or song from any decade?

B.C. I think it was much more organic and natural than music now. Grunge was huge in the 90s; it was nothing but raw rockin’ tunes. Now, production has moved quickly with technology, and it really shows in the music being released now. Some stuff from the 90s we like are BSB, Michael Jackson, Korn, Limp Bizkit, Nirvana, Soundgarden, Red Hot Chili Peppers, Sublime, Primus, etc.


V.B. BSB's Howie Dorough and 3Deep's CJ Huyer co-produced your album. How was it like having a major influence of your's guiding and propelling your musical career to that extent?

B.C. They’re the back bone to everything we do. They run a management company called 3Street Management. Because of their management, they’ve gotten us to where we are today.

V.B. How do you feel about Americans (i.e. BSB) bringing in the Canadian (you, CJ Huyer) flavour? Do you believe it's less patriotic as a country or more harmonic as a world to do that? Can you notice the similarities and differences between Canadian and American music - production, sound, or media wise, etc.?

B.C. I think there are a lot of similarities in the sound, since so many Canadians and American are collaborating together now. I think Canada has had a good boost lately with Justin Bieber and Drake putting us on the map. The help from Americans on their work makes it what it is.


V.B. What would you be doing, if you weren't in a band?

Mike: In school, getting my law degree
Brendan: Something in fashion or skateboarding..not very well
Paul: Acting or working another way in the music biz
Spee: Acting

V.B. What's coming up for you guys?

B.C. Hopefully our own headlining tour and a full length album in November!

Thursday, June 9, 2011

"ALL (WE'VE) EVER KNOWN" ABOUT THE BRILLIANCE


The wait is “Over” for The Brilliance’s highly anticipated release “All I’ve Ever Known,” a 5-song compilation telling stories about love and loss in no particular order. With a sound reminiscent of The Beatles, The Brilliance belts out their heartbreak in the hit single (and soon to be music video) “It’s Over.” Despite the assertive high notes and rockin’ guitar solos, the vibe maintains optimistic and confident throughout the EP. Like in “I Can Fly,” where the band softly serenades us with lyrics such as these: “I can fly but tonight I’m going to walk with you.” And in the inspirational tune “Weight of the World,” where they cry “don’t let the weight of the world drag you down.” Let’s not forget the more romantic “Around the Earth,” where the beginning’s slower tempo quickly progresses into a racing rhythm, running while “search(ing)” for your love around the earth.” And finally, the album-titled “All I’ve Ever Known” promises an equilibrium of old and new rock, raspier and delicate vocals, as well as more guitar solos and words of wisdom. You can purchase The Brilliance’s EP “All I’ve Ever Known” at ITunes from Apple.

V.B. What have you done differently from this EP than the last?

T.B. When recording this EP, we paid more attention to the quality of the recordings as well as the use of production and engineering, to a greater degree. Our simplistic artwork for the album ultimately compliments the sound of our band much better that our last EP. As a band, we have found our "sound" and are very proud of this accomplishment.

V.B. What are your fave and least fave songs on this EP, and why?

T.B. Funny you should ask, because we all have different answers! Gary's fave songs are "Weight of the World" and "All I've Ever Known."AJ's is "Around the Earth." Jay's is " I Can Fly." Bret's is "It's Over." So I guess we would all have different answers for our least favourite (laughs).

V.B. Any last words? What’s coming up next?

T.B. We are in the writing process - as we speak - and working on putting together our first full -length album (for January-ish). A music video is being shot, starting June 13th for the song "It's Over," which will hit radio and maybe MuchMusic this summer!

ARRESTING YOU WITH COOL MUSIC: THE TOKYO POLICE CLUB IS CALLING


Suave men's magazine GQ paints their sound in alliteration, attributing it as a “Strokes-caliber catchiness." Women's fashion publication Elle describes one album as “a smart, furiously played sugar-rush debut." Finally, legendary music reporters Rolling Stone crowns them “poised to become the biggest Canadian export since Molson." Of course, they're all talking about the Tokyo Police Club, who consists of the following: Greg Alsop (drums), Josh Hook (guitar), David Monks (vocals, bass) and Graham Wright (keys/percussion). Hailing from Newmarket, Ontario - the wholesome town up north also relished for bringing up Jim Carrey - the band scores big city (and country) success, releasing an EP (2006's A Lesson In Crime) and a debut album (2008’s Elephant Shell) in barely 2 years time. Breakneck Speed came shortly there after. Let's not forget their musical performances on The Late Show With David Letterman and The Late Late Show With Craig Ferguson. Or their acting performances on an episode from the hit show Desperate Housewives (remember that group playing against the husbands of Wisteria Lane at a bar show)? Fast forward to 2011, and their single "Wait Up (Boots of Danger)" is up for a "Muchfact Indie Video of the Year." Over a week before the MuchMusic Video Awards, Graham Wright gave me some deets in our exclusive phone interview.


V.B. So, you guys were born and raised in Newmarket, Ontario?

G.W. Yes.

V.B. How did you get started?

G.W. We were all friends, and we all loved music, so we thought - why don't we start a band?

V.B. Your debut EP is titled after one of your songs "A Lesson in Crime." Any particular reason why you called it that?

G.W. It's actually a song about the mafia, and yes, we realized that after we (ironically) named our band (The Tokyo Police Club). We liked the title of that song, so we used it as the title for our album.


V.B. Many of your songs have interesting names i.e. "Favourite Food," "Favourite Colour," "Frankenstein," etc.

G.W. Songs have meanings - deep or shallow - whether you intend to give them meanings or not. Alot of factors influence a song's meaning. Dave (the singer) writes the songs, but I'm not content in asking him. You wanna draw your own meaning from it. The experience is so much more valuable that way. Everyone can identify with the song in a different way (from their own experiences), even just based on the title.

V.B. So then, how do you find the muse to write?

G.W. We don't write alot. It's impossible to pin down what our muse is, because when we try to chase a muse down, it backfires. You have to somehow position yourself to take advantage of that opportunity, but not in the sense that it's a job by itself. If we get together and jam everyday...

V.B. Why was the song "Not Sick" most difficult to create?

G.W. It was actually easy to write but difficult to record. It was more of a technical reason, really. The groove of the song was really precise, and when we played it live, there was this different energy that made the song better. When we were in the recording studio though, you need to bring that feeling back without it being there. The instruments and timing have to be in sync.


V.B. Your debut full-length album is titled Elephant Shell. Does this title metaphorically represent you coming out of your shells as a band?

G.W. We picked "Elephant Shell" as our title, because it doesn't mean anything. There is no known instance where the words "Elephant" and "Shell" are put together. So if someone says it now, we know they're referring to our album, and that takes on a whole new meaning.

V.B. You guys have travelled extensively for a few world tours. You've visited big cities as well, including Toronto, LA, NYC, and San Francisco. What have you learned about those towns that you would've never expected?

G.W. We go into cities one at a time, sometimes 12 hours at a time. Even if you visit the same city twice, you will go to different venues in different seasons of the year. So, you will learn something new every time you go.

V.B. You've appeared on The Late Show with David Letterman and The Late Late Show with Craig Ferguson. And when were you on Desperate Housewives? How was it like filming and meeting all these celebrities?

G.W. Crazy! TV is a whole different world, vibe, language - from our's, in terms of music. The lighting guys were talking about lighting, and we couldn't understand a single word they were saying. We just thought - when we talk about music, it's the same thing. We have our own lingo. We met Letterman; we shook his hand. We didn't meet Ferguson; we performed on his show, though. We could've met him, but then we had to make our flight. We hung out with Paul Shay though who is actually a fellow Canadian from Thunder Bay, Ontario. We met all the men who played the husbands on Desperate Housewives; they were interested in our being a band. We were too afraid to approach any of the women (laughs).


V.B. Publications like GQ, Elle, and Rolling Stone have described you in a very elegant way. How would you most creatively sum up your band in words?

G.W. I'd rather leave the descriptions to those (who write for a living). I'm so close to our band that I cannot objectively describe and sum it up. Every verse or song has a different vibe. (Who knows) what was happening in my life when I wrote it? Maybe I could use the terms "pop music" to describe it, because hopefully, it's at least part of a long, beautiful 3 minutes (length of a song) in your life. It could mean something to you even when you were a teenager.

V.B. You were nominated for "Muchfact Indie Video of the Year" for your single "Wait Up (Boots of Danger)." How do you feel about that?

G.W. It's great! I'm happy that Mike Juno, the director, gets credit for this award. He's still getting started, and this is a way for him to get even more recognition. He did a great job. For someone who hasn't done that many music videos, this is a great honour.

V.B. Any last words?

G.W. Happy Listening, everybody! We're taking a little vacation right now. We may write some songs over the summer that will hopefully be released in 2012 - early 2012 (laughs). Have fun, and hang out!

Monday, June 6, 2011

SUGAR & SPICE & EVERYTHING...IN NEON CANDY: CANDY COATED KILLAHZ "KILLS" OUR ONLINE INTERVIEW


Being honourably mentioned in the same sentence with "electro-rap," "pop," "Gwen Stefani," "Robyn," and "Outkast," Tasha Schumann and Icon The Anomali a.k.a. Candy Coated Killahz prove that candy isn't always so simple and sweet. In fact, ever since the band's 2007 birth, some of their ear candy has tasted quite bitter and sticky. Not that their music is bitter or sticky, but the subject matter can be: Candy Coated Killahz' debut hit "Playboy," a tale about the modern day Casanova, made a splash with not only their album It Factor and label HotSteam Records, but with Tyler Perry's blockbuster film I Can Do Bad All By Myself and many North American television series. Their latest track "Neon Black" - a song that allegedly "explores the darker, glitchier, and most epic regions of pop music" - has been nominated for the MuchMusic Video Awards' "Post Production of the Year," running against music videos from other Canadian icons like K'Naan, Danny Fernandes, and Belly. Here, Tasha answers some of my most random and exciting questions.

V.B. So, how did you come up with the name ("Candy Coated Killahz")? Would you say you seem sweet at first but once someone tries to bite into you and get a real taste, you can be quite bitter?

T.S. The name was a lyric from the first song we ever wrote together. In the track, we were using the phrase to describe ourselves. We didn’t even know each other very well yet, but it seemed like we were so similar, and that phrase really summed us up as people and artists. We’re misfits - fun-loving but dark at the same time, just like our music.

V.B. What's your fave candy?

T.S. (Laughs). Is it weird that we don’t even really eat candy? Icon eats cookies like they’re going outta style, but that’s about it.


V.B. Being a guy/girl duo, what gender issues come out to play? Is it hard staying friends with the opposite sex? Do you guys give each other love advice?

T.S. I don’t think we even really see each other as the opposite sex anymore. By large, we’re not interested in typical gender roles anyways. I mean, we have a female executive producer who holds her own in a room full of guys, and we feel comfortable talking or writing about basically any subject together. Along with our DJ and writing partner Danthrax, we all just like to work on music and hang out. When we get together and really lose ourselves in what we love doing, gender plays no role.

V.B. You've worked with a ton of mainstream artists, including Pitbull and TPain. Who has inspired you the most in real life, and why?

T.S. Anyone who does something well and strives for perfection is inspiring, and everyone we’ve performed with or worked with excels at something different. But I think we haven't met the people who inspire us most as artists yet. That short list would definitely include Michael Jackson, Christopher Nolan, Cee-Lo Green, and Outkast.


V.B. Apparently, at one of your warehouse shows, the police became involved and escorted out fans due to noise complaints. Please paint us a picture of your typical and/or most untamed performance(s).

T.S. Our live shows are sweaty, and there’s lots of dancing (laughs). They’re like big parties where everyone gets involved. It’s not about us so much as it’s about people coming together and just having fun. At one show, we were performing a cover of “I Like To Move It” and thought it would be a good idea to invite a few people on stage to dance with us. (Laughs). That totally backfired. Basically, the ENTIRE crowd tried to get on stage with us - to the point where we couldn’t even see each other anymore! The DJ gear was getting bumped, and people were going nuts. It became so awesome that we just went with it, and as soon as the song was over, it took us a good 5 mins to get everyone off the stage!

V.B. Every artist or band has a unique characteristic that separates them from the competition, a characteristic that is often deemed abnormal or inappropriate. What would you say made you rebellious in your music and/or non-music life?

T.S. For us, I think it’s a juxtaposition of opposites. We are kind of dark, morbid people. But, we also love party music at the same time and live on that line between the two worlds, whether they'd be in music, fashion, movies, or everyday life. As soon as people think they have us figured out, we flip the script and never get comfy in any one genre, style, or place. We’re cultural nomads.


V.B. Tasha, considering the rarity of female producers in this industry, do you ever feel subjected to some bias or prejudice with your professional colleagues or clients?

T.S. I think people don’t believe that I’m actually the producer...like the Wizard of Oz, they wanna know whose really behind the curtain tweaking the nobs. But I think when people meet me, they realize pretty quickly that I’m always wearing the pants (laughs). And at that point, what I do in the studio is compelling enough, so people don’t care if I’m a girl, guy, or whatever. They just want to work together.

V.B. You guys have an iPhone game set to be released this year. Please tell me more about this.

T.S. We wanted a game that our fans would actually have fun playing and would be cool even to people who’d never heard of us before. So we came up with a concept that’s pretty universal, but also showcases our music and the cities we love. It’s a huge undertaking for us, because we’re 100% involved in everything. For the iPhone game, Icon is the lead visual artist working with the programmers to make sure the game is what we want it to be.


V.B. Your first single was titled "Playboy." Who do you believe is the best Playboy, and why?

T.S. Playboys are pretty douchey (laughs)! Hugh Hefner’s probably the best at it, but I don’t think any of us would aspire to be like that. The irony is that Icon is so NOT a Playboy, but it’s fun for us to experiment with different personalities when we’re writing songs, just to get out of our own head space and jump into someone else’s life for a bit.

V.B. Any last words? What's next?

T.S. There’s so much on the way! We’re filming the video for our next single “Light Up This City” in a few days, making our Red Carpet debut at the 2011 MuchMusic Video Awards (MMVAs – watch us live in the US on Fuse TV and in Canada on MuchMusic!). Our album comes out on July 5; we’re also working on a mixtape we’d like to put out online by the end of the summer. So we’ve kind of hit the ground running this year - and have no plans of slowing down!